Highly High

Examiner.com’s Social Media Examiner Makes Unfortunate Jest

Allan Hough — Fri, 18 Apr 2008 17:21:21 +0000

Dan Pacheco, Examiner.com’s Social Media Examiner, had this to say in an examination of Twitter:

Have you been “twittered” (or is that “twattered” or “twuttered”)?

Link (boldface mine).

Once More, This Time With Tags and Graphics!

Allan Hough — Thu, 03 Apr 2008 23:00:06 +0000

Thanks to Cover Browser’s Worst Album Covers feature. Link.

Blogged with MessageDance using Gmail

I’m Giving MessageDance a Try

Allan Hough — Thu, 03 Apr 2008 17:39:01 +0000

I'm posting this via a MessageDance interface between my email account and WordPress. I can't wait to see how it looks. VP of Operations and Finance Geoff Wolfe told me:

Gmail is pretty powerful in that you can format a lot from within the email itself.

Doye! But seriously, here's hoping this goes well.

Blogged with MessageDance using Gmail

Designing a Facebook App

alex — Thu, 27 Mar 2008 19:50:18 +0000

Designing a Facebook application when you’re neither a trained designer nor a seasoned developer can be incredibly annoying. So instead of working on it I’m going to complain about it. Facebook is changing their format a little bit in the coming weeks and I’m concerned that design progress will be all for naught. I’ve also cropped so much crap in the last two weeks I’m starting to use the words “crop” and “crap” in jokes. The shame then adds to the discomfort.

I’m also a little pissed at myself that I forgot to pick up a SocialMedia lunch box from the conference, as well as a sweet MySQL + Java = SunSQLava Microsystems t-shirt.

SnapSummit Summedup

alex — Wed, 26 Mar 2008 22:12:00 +0000

I attended the SnapSummit conference yesterday with some enthusiasm and left with little more than a very flashy t-shirt. Much of the discussion was centered around advertising because it’s the principle form of monetizing facebook applications. Unfortunately, all that this elicited was a repetitive rehashing of the basic tenants of online advertising:

Find a balance between having engaging and intrusive ads.
Make ads relevant to the product/app.
Use metrics and ‘hyper-targeting’ strategies to focus on the right audience.
There is no one route to successful advertising.
etc.

One panelist said the following (paraphrased): “We did this deal with Anheuser-Busch that was all about “clinking.” So people would take pictures of their friends clinking beer bottles and it got popular. So instead of having a facebook app where you clink beer bottles, why not make them Corona bottles or Budweiser bottles?”
Audience member: “Doesn’t facebook prohibit third party brand names from their apps?”
Panelist: “Oh, ya I don’t know.”

This conversation was somewhat representative of the conference as a whole. I’ll say more about the conference in my next post.

SnapSummit 2.Oh…

alex — Wed, 26 Mar 2008 03:23:19 +0000

Just got back from the Snapsummit conference in san francisco. I wasn’t blown away, nor did I find the egg rolls particularly good. I am however now wearing a really sweet blood-red t-shirt that says “Flex Your Apps,” which I’m now doing.

To sum it up:

Facebook guy: “…which is really important“

other guy: “myspace is tanking”

guys with top hats: “wearing these top hats was a stroke of genius”

aaron the moderator: “Oh…well don’t tell me what you really thought. Hahaha”

Highly High @ SNAP Summit 2.0

Allan Hough — Wed, 26 Mar 2008 02:09:08 +0000

Highly High was inspired a series of tweets tweeted from SNAP Summit 2.0. Here is that series of tweets (start at bottom, doye):

alexbarkett drinking another beer about 1 hour ago from web

alexbarkett back from snap summit about 1 hour ago from web

allanhough the moderators at this thing? FAIL. about 4 hours ago from web

allanhough wants to express purchase intent about 4 hours ago from web

allanhough always gonna be multiple ways to monetize about 4 hours ago from web

allanhough hoping never to have to really “worry” about click-through rates about 4 hours ago from web

allanhough one hour til open bar about 5 hours ago from web

allanhough poor tanking myspace about 5 hours ago from web

allanhough panel: what users want about 5 hours ago from web

allanhough thinking about “be careful talking about revenue, because you might be valued higher with no revenue” or something about 5 hours ago from web

allanhough developers can haz critical mass inside facebook? about 5 hours ago from web

allanhough hearing dude speak the truth: “nobody wants to admit it, but this is a facebook conference” about 5 hours ago from web

allanhough proxies, revenue, installs, page views, effective CPMs, daily actives, engagement, leveraging, influence, exits about 5 hours ago from web

allanhough not looking fwd to downturns in economy and advertising about 5 hours ago from web

allanhough watching a fellow lecture attendee sleep about 5 hours ago from web

allanhough just finished listening to facebook guy go “pretty cool, pretty awesome, super interesting, super excited… you guys!” about 6 hours ago from web

allanhough learning about Mass Interpersonal Persuasion about 7 hours ago from web

allanhough hearing about myspace’s “highly high incentives” to solve monetization problems about 9 hours ago from web

allanhough looking fwd to safer java thanks to open social and myspace about 9 hours ago from web

allanhough looking at http://www.bunchball.com/ about 10 hours ago from web

alexbarkett off to snap summit about 12 hours ago from web

Special thanks to Jim Benedetto for coining our title.

	alexbarkett drinking another beer about 1 hour ago from web
	alexbarkett back from snap summit about 1 hour ago from web

	allanhough the moderators at this thing? FAIL. about 4 hours ago from web
	allanhough wants to express purchase intent about 4 hours ago from web
	allanhough always gonna be multiple ways to monetize about 4 hours ago from web
	allanhough hoping never to have to really “worry” about click-through rates about 4 hours ago from web
	allanhough one hour til open bar about 5 hours ago from web
	allanhough poor tanking myspace about 5 hours ago from web
	allanhough panel: what users want about 5 hours ago from web
	allanhough thinking about “be careful talking about revenue, because you might be valued higher with no revenue” or something about 5 hours ago from web
	allanhough developers can haz critical mass inside facebook? about 5 hours ago from web
	allanhough hearing dude speak the truth: “nobody wants to admit it, but this is a facebook conference” about 5 hours ago from web
	allanhough proxies, revenue, installs, page views, effective CPMs, daily actives, engagement, leveraging, influence, exits about 5 hours ago from web
	allanhough not looking fwd to downturns in economy and advertising about 5 hours ago from web
	allanhough watching a fellow lecture attendee sleep about 5 hours ago from web
	allanhough just finished listening to facebook guy go “pretty cool, pretty awesome, super interesting, super excited… you guys!” about 6 hours ago from web
	allanhough learning about Mass Interpersonal Persuasion about 7 hours ago from web
	allanhough hearing about myspace’s “highly high incentives” to solve monetization problems about 9 hours ago from web
	allanhough looking fwd to safer java thanks to open social and myspace about 9 hours ago from web
	allanhough looking at http://www.bunchball.com/ about 10 hours ago from web